Bantam Book The Medium is the Massage McLuhan Fiore PB 1967 1st Illus Inscr
A Fortunate Typo: The title of the book is actually a typesetting error. When McLuhan saw the typo, he loved it, exclaiming, “Leave it! It’s great, and right on target!”. Pioneering Graphic Design: Co-author Quentin Fiore was a legendary graphic designer.